How does Google design world-class products? The New York Times bestselling book “Sprint” by Jake Knapp explores the five-day design process Google uses to achieve this.
This video serves as a how-to guide, enabling almost anyone to learn and apply the design method to their challenges. In February, the Sydney Epic Agile Tribe and other Enterprise Business Agility enthusiasts gathered with End to End Experience Owner, Will Hamilton, to go through this process over pizza and beer.
The meetup highlighted the importance of integrating the customer into the solution design process. Within the Enterprise Business Agility model, this aligns with the Customer Seat At The Table pillar. Many organizations assume they know what the customer wants without truly connecting, engaging, and understanding them. The approach we explored demonstrated how to create better engagement and feedback loops with customers, leading to superior solutions. For those interested in mastering such methods, consider joining our agile training in Sydney.